Client: Trees For Life
Work: Poster campaign
Location: London
Date: 2020

Details:  Trees For Life is a charity that champions the idea of re-wilding forests. Basically, the native forests are being whittled away and we need to protect them. One way of doing this is to reintroduce apex predators into the forests to help restore the natural biodiversity.
I focused on the wolf as my mascot. Using fairy tales and turning them on their head, using bold type and simple illustration, to try and encourage people to think differently.

Wolves are not as big or bad as our folklore paints them out to be!

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